At a glance
The short version
- Game
- What's New
- Guide type
- Latest
- Read time
- 2 min read
- Last updated
- Nov 9, 2026
Quick answer
The online store launched at the same time, drew a queue of more than 100,000 people, and almost all of the Selfridges-exclusive items sold out within hours.
More than 60 items, including a 2,500-pound jacket
The range covers t-shirts, jackets, caps, bags, mugs, dart boards, pins, basketball sets, keychains, and luggage tags. More than half of the items are exclusive to Selfridges. The most expensive piece is a Goodtime State varsity jacket at 2,500 pounds, while a Black Rockstar Games stacked logo tee sells for 55 pounds. The storefront itself is dressed in GTA 6 colors, with a GTA 6-liveried sports car on display inside. Selfridges had teased the experience on Instagram on November 5, saying shoppers could experience the world of Grand Theft Auto 6 from November 9.
Online queue passed 100,000 as exclusives sold out
When the online store went live on Monday morning, more than 100,000 people were in the queue, and by 09:40 GMT almost all of the exclusive merchandise was out of stock, according to Insider Gaming. Video Games Chronicle reports the same sellout picture. The London takeover is the latest stop in the game's global launch marketing, which has already taken over Miami, the city Vice City is based on. As part of that campaign, the NBA's Miami Heat will rebrand as Vice City for an event called A Night In Vice City on November 18, the eve of launch.
Grand Theft Auto 6 launches November 19, 2026, on PlayStation 5 and Xbox Series X and S. Digital pre-loading begins November
10. Rockstar has not announced the Selfridges activation on its own channels.